It is undeniable that today there is a new market, new consumer and circumstances affect our relationship with him. From these changes have developed new marketing trends and ideas that have resulted in multiple perspectives on how to do marketing in a new era.

We begin our journey to the always exciting world of marketing and business with this post which is an introductory review to some of the new marketing trends today are being commented on the media.

Let’s start with the side marketing, which aims to change traditional marketing processes to introduce more creative processes and developments. This approach to marketing aims, beyond making things better, do them differently, using creative and innovative ideas that will give us equally creative and innovative results.

Continue with the emotional marketing, which focuses, as it mentions, emotions, seeking to attract customers from a form of marketing designed to cause an effect on the emotions of our prospects. It can be said that while other marketing approaches seek position in the mind, seeking emotional marketing positioning in the heart.

We also have the viral marketing, which seeks to move like a computer virus, through a network. In the case of viral marketing network is a social network through which our brand is word of mouth will move across the network (ideally) making thus increasing brand awareness in our target market segment.

Then we have the guerrilla marketing, which is a style of marketing where you want to achieve compliance objectives through unconventional methods, where to invest more than money, energy, passion and lots of creativity.

We now turn to relationship marketing, which, as its name suggests, seeks closer relations with customers. This style of marketing mix aspects of public relations and marketing, and is characterized by individual, based on each client is unique and this is how you must feel, and to use a more direct communication style.

Closely related to the previous marketing have one by one marketing, which seeks to create relationships with individual customers for the company, delivering value (services / products) to suit each of them.

On the other hand we find the integrated marketing, which is based on thinking, creating, producing and implementing marketing strategies multidisciplinary and multi-channel, taking into account new technologies. For the integral marketing, every market, every business, every product, have a particular situation should be studied in the same way depending on the needs and objectives of each situation.

Finally we come to neuromarketing, a new marketing approach that includes technical and thoughts from various disciplines such as neuroscience, systems thinking, neurolinguistic programming, multiple intelligences, mental models, language and oncology management and marketing in general. Seeks to understand the human being from her brain processes and mental models and representations of the outside world, for from this, better meet on an ongoing and sustainable, the exchange ratio values of our prospects and customers.

Marketing, like everything else in this world is evolving and it pays to be up to date with new trends and new approaches that are presented.

In our next posts on the subject will be delving into these new marketing perspectives.

It is a fact that our clients should become the central point for all actions we do in our business and if someone does not understand this, will be confined to despair and misery;)

However, one might ask who are our customers? Is it a client that once bought something from us the same than a client that buys regularly? To answer these questions and many more is that marketers should segment their customer data base so that they identify the most profitable and loyal customers.

Everyone can segment their customers in the manner suits better, taking into account the characteristics of your business and the indicators that will give better information about their customers, such as: age, repeat purchase, customers from a client ( recommended), etc.

In general terms our customers can be classified into 5 or 6 groups (you’ll see it can be 5 or 6), let’s see …

Within the range of clients, that are not clients yet in every sense of the word, but are potential customers or prospects, the classification can be divided into 2 groups:

Suspects: it refers to the entire universe of people, all the available market, regardless of whether or not they are prospective customers.

Prospects: all persons, within the group of suspects, that meet our customer profile and who are potential buyers.

Now, within the group of customers, we can classify them as follows:

Buyers: who are the customers that bought us some time, may have been once or twice, but are not regular purchasers of our business.

Clients: these are customers that buys repeatedly from us, always have the need, they come back and buy from us.

Defenders and Sellers: These can be classified together or separately (for this reason we may have 5 or 6 groups). Defenders are customers who buy and defend our brand and products from the offers of the competition. The vendors are very similar to the defenders but also promote our brand and products in an active way, are so convinced that our products are the best, that promote them to everyone they know, becoming in some way sellers of our company.

Knowing what percentage of customers, from our entire customer data base, belong to each group, helps us make better decisions, both for customer service purposes and marketing, not only in the development of better offers, but also in client behavioral research, needs and desires of the customer segment to which our business is conducted.